The Marketing and Advertising Manager oversees the implementation of marketing strategies and initiatives for creating and expanding revenue, including advertising, digital and direct mail campaigns. This position plays a key role in furthering the mission of the organization in building new audiences, meeting sales goals and creating the best opportunities for patrons to learn about and attend concerts.
Advertising and Media
Spearhead the creation of all advertising (print, radio, digital, outdoor) including gathering assets, copywriting and working with internal design team
Ensure that all media projects are communicated and produced in a timely fashion with Graphic Designers, including the management of the production schedule
Route and traffic all advertising for approval and submittal to proper media vendor
Produce and traffic all underwriting scripts to appropriate station
Pull segmented lists for each direct mail campaign from the BSO's CRM
Ensure that all direct mail projects are communicated and produced in a timely fashion with Graphic Designers, including managing the production schedule and routing process
Website and Digital Marketing
Assist the Digital Marketing Manager in creating and employing grassroot emails
Make minor updates to the website as needed
Ensure all digital assets, including email, web and social media are communicated and produced in a timely fashion, including the management of the production schedule
Ensure extension and customization of relevant marketing initiatives in the Strathmore market
Assist in the creation and distribution of grassroot materials
Responsible for proofreading all audience development, single ticket and subscription collateral and brochures
Serve as first point of contact to other departments to ensure that their needs are being met while complying with the Marketing department's procedures and adherence to the organization's brand
Work closely with the Digital Marketing Manager in creating an email strategy that is fully integrated with all other marketing efforts and ensure consistency in messaging between print materials, website and sales emails
Supervise Senior Graphic Designer
Other duties as assigned
Bachelor’s degree in marketing, business, arts administration or a related field.
3-5+ years marketing experience in comparable industries. Experience in a non-profit sales environment a possible advantage.
Exceptional track record of implementing marketing and sales strategies that have consistently met or exceeded planned objectives.
Personal leadership through example coupled with ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
Interest in, and preferably, knowledge of classical music.
Demonstrated superior written and verbal communication skills.
Experience with HTML or email marketing.
Exceptional organization skills.
Additional Salary Information: A benefits package that includes:
- Health insurance
- Dental, Life, Short-Term and Long-Term Disability Insurance, paid entirely by the BSO
- Generous paid time off, including annual, personal and sick leave
- 403(b) Plan
- Flexible Spending Accounts-
- Health Savings Account
- Employee Assistance Program
Internal Number: N/A
About Baltimore Symphony Orchestra
The Baltimore Symphony Orchestra (BSO) is internationally recognized as one of the world’s preeminent orchestras. Acclaimed for a history of artistic excellence, the BSO has attracted a devoted national and international following while maintaining deep bonds throughout Maryland through innovative education and community outreach initiatives. The BSO made music history in 2007, when Marin Alsop was named the Orchestra’s 12th Music Director, becoming the first woman to head a major American orchestra. With her highly regarded artistic vision, her dynamic musicianship and her commitment to accessibility in classical music, Maestra Alsop’s directorship has ushered in a new era for the BSO and its audiences.
The BSO is a multiple Grammy Award winner and has topped Billboard’s classical music chart. Located in Baltimore City’s historic Arts District, the BSO’s primary home is the Joseph Meyerhoff Symphony Hall, a 2,443 seat facility that opened in 1982. Since 2005, the BSO has also performed a regular series of concerts at its second home, the Music Center at Strathmore, a 1,976 seat facility in Montgomery County, a suburb of Washington, D.C. During its history the BSO has played mu...ltiple engagements at Carnegie Hall and has toured in Europe and Asia. The BSO regularly performs over 180 concerts a year.