| Advertised Summary Job Description: The Content Marketing Coordinator reports to the head of CAA Marketing and Digital Initiatives. He or she will focus on writing and packaging compelling content to optimally deliver programs, initiatives, and thought leadership produced by Columbia alumni and the CAA. This is an opportunity for a talented self-starter to support the design and execution of standalone marketing communications across multiple channels, as well as deliver marketing campaigns. |
Serving a wide variety of programming and initiatives that are both informal and formal, the Coordinator should be a nimble and entertaining writer, able to convey information in a clear, concise, and prompt way that will lead to optimal engagement and impact - whether the call-to-action is attending an event, supporting the University financially, or volunteering through Columbia. All content should be related to Columbia and the CAA's brand, thought leadership initiatives, benefits and services, and should effectively communicate how these uniquely differentiate Columbia and positively impact alumni and students. In addition to writing and curating material, the content coordinator should be able to design and deploy visual and multi-media assets.
- Write compelling copy in multiple styles on a variety of topics covering events, initiatives, cultural happenings, and alumni accomplishments
- Create and project manage outreach plans
- Manage email outreach from ideation to execution, including designing, writing copy, and deploying emails
- Participate in messaging development and campaign planning for communications initiatives
- Creatively solicit content from alumni; package this content in interesting and deliverable formats suitable for online platforms, including a thought-leadership blog
- Edit materials to ensure adherence to the CAA style guide and comprehensibility
- Assist the Asst. Director in executing content strategy
- Support segmentation marketing and targeted delivery strategies
- Work within multiple CMS and social media platforms
- Be knowledgeable on current happenings in the Columbia community to source interesting stories from campus, alumni, and media
- Refine delivery methods through A/B testing and experimentation
- Create streamlined processes to deliver content to internal and external partners
- Be a core contributor to key University initiatives e.g. Columbia Giving Day
- Assist with community management of CAA social media channels
- Contribute to the creation/editing/design of graphics suitable for online and print
- Analyze metrics and create reports to identify strengths, weaknesses, and opportunities for improvement and growth
- Assist with other outreach and services provided by the CAA Marketing and Digital Initiatives unit
General Minimum Qualifications: Bachelor's degree or its equivalent required. Minimum of 1 year related experience.
Additional Specific Minimum Qualifications: Self-starter with project management skills, an eye for detail and ability to juggle a large volume of information in a fast-paced environment, and sense of strategic planning. Ability to work well with other units, volunteers, and colleagues; a genuinely collaborative personality. Excellent verbal and written skills. Facility with online tools and resources; interest in exploring and experimenting with new platforms; ability to learn quickly and be flexible when working in the digital space. Ability to set priorities, exercise excellent judgment, and work with diplomacy and discretion in a highly pressured environment. Demonstrated experience and expertise in copy writing, editing, development and implementation.
Preferred Qualifications: An interest and/or an eye for design a plus. Basic graphic design experience and facility with Adobe Photoshop and Dreamweaver. Experience with Adobe Illustrator and InDesign a plus. Ability to produce video or audio content using personal devices or in-house equipment a plus.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.